Yesterday I came across a blog post from a couple years back. It's an evaluation of how Ramit Sethi successfully built up a faithful following several years before releasing his book. It covers many of the principles he used, all of which are worth studying.
The dirty little secret behind Ramit Sethi's book launch
I've said it before. If you want to be a success you absolutely must learn to market yourself. Watch what successful people do and how they build that success. Learn to establish value in the minds of others. Don't merely emulate them -- study them and try to understand the principles they've utilized!
And don't think it's easy. It's not! It takes hours upon hours upon hours to perfect a skill and pull it off naturally. That applies as much to selling yourself as it does to anything else.
The secret, however, is that once you can sell yourself you can sell anything. Not only that, but once your value has been firmly established in the minds of others, you can pretty much ask whatever price you want.
Just remember, be ethical -- God is infinitely just and will always punish those that abuse their talents. Sometimes it happens in this life and sometimes it happens in the next but justice is never avoided.
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